May 2022 Competition

Have you and your best mate checked out the new Ivory Coat recipes yet? Tag us in a picture of video of your best mate enjoying our new Ivory Coat recipes to go into the running to win 1 of 3 Ivory Coat prize packs valued at $250 each! Remember you must be following @ivorycoat and have your account set to “public” to enter. From here, we’ll choose our favourite entries to WIN and send you and your pet an Ivory Coat prize pack! Competition closes 31.05.22. AU residents only. Entries will be judged on creativity, with winner notified via Instagram DM by 7.06.22. Competition not affiliated with Instagram. Please read full T&Cs _________________________________________________________ Full Terms & Conditions of Competition as outlined below. Competition Name: Ivory Coat Competition Competition Promotor: Real Pet Food Company PTY LTD. ABN 54 618 564 257. Promotor Address: 39 Albany Street, Crows Nest, Australia 2065 Website: & Competition Period: The competition begins at 1pm AEDT, 09.05.22 and closes at 11.59pm AEDT,  31.05.22. Entry Conditions as outlined below. Entry is open to residents of Australia only This is a game of skill, with entries judged on creativity and quality Entry Method as outlined below: Share a photo or video on Instagram during the competition period of your cat or dog enjoying their favourite Ivory Coat product. Photo/video must tag @ivorycoat and #ivorycoatmates Instagram account must be set to “public” Winner selection as outlined below. The competition promotor (Ivory Coat Pet Food) will judge all entries and select three (3) prize winners based on creativity and quality of entries to be awarded one (1) hamper prize each. Judging will take place on 01.06.22 at 1pm at 39 Albany Street, Crows Nest, Australia 2065, Winner will be notified via Instagram direct message (DM) on February 24th. All decisions are at the sole discretion of the competition promotor. Winner will be contacted via Instagram DM by @ivorycoat Winner must respond to claim prize by 1pm AEDT on 08.06.22 days after being notified. Failure to respond in this timeframe will result in prize being forfeited and a different winner being selected instead. In the event a prize is not claimed during the aforementioned period, a new winner will be selected by the promotor at 1pm AEDT on 16.06.22 days after being notified at 39 Albany Street, Crows Nest, Australia 2065 Prize Details as outlined below. At total of three (3) prizes are available. Each winner will receive one (1) prize only. Prize consists of a Ivory Coat pet food hamper valued at up to $250 each. Prize will be sent to the winners supplied address by 15.06.22. Prize inclusions: Varied selection of Ivory Coat cat or dog food (winner may choose their preference of either dog or cat food) Free delivery of the prize to the winner’s supplied address is included. Prize Conditions as outlined below. Competition prizes are not transferable & cannot be converted to cash under any circumstances. Further Entry Conditions as outlined below. Any entries that do not comply with the entry method or conditions are invalid. Entries submitted outside of the competition period are invalid. The competition promotor is not responsible for incorrect, inaccurate, incomplete, late or lost entries. Entry restrictions: Employees of the competition promotor and their immediate family are not eligible to enter. Agencies associated with the competition promotor and their immediate family are not eligible to enter. This competition is a Game of Skill. Entries will be judged based on their creativity and quality. Prizes are not transferrable and cannot be exchanged for cash under any circumstances. All measures have been taken to ensure prize value is correct. However, no responsibility is accepted for any variation/change in the value of any prize. If the prize becomes unavailable for any reason, the competition promotor may substitute other items of an equal or greater value. The competition promotor reserves the right to disqualify any entrants who are found to be tampering with the competition or entry requirements. By entering the competition, the entrant consents to the competition promotor reposting content tagged with @ivorycoat #ivorycoatpetfood to the @ivorycoat Instagram account. The competition promotor is not responsible for any damages incurred during the course of entering the competition or accepting/using the prize, except for any liability which cannot be excluded by law. The promotor reserves the right to cancel, suspend or modify the competition at it’s sole discretion at any time. This competition is in no way affiliated with or endorsed by Instagram or Facebook. All decisions relating to the competition made by the competition promotor are final. These terms & conditions do not infringe on the application of any elements of Australian Consumer Law. Please contact for any queries.

Transition Bag (Gift) with Purchase T&Cs

Terms and Conditions of Ivory Coat Free 1.5kg Transition Bag (Gift) with Purchase Campaign Entry is only open to residents of Australia. These Terms and Conditions govern the supply of the Ivory Coat 1.5kg transition bag with purchase campaign of Real Pet Food, 39 Albany Street, Crows Nest NSW 2065, 98 0698 801 64. This campaign will run between 25/03/22 and 31/07/22, and by participating in this campaign, you accept these Terms and Conditions. 29,560 bags available To be eligible to receive a free 1.5kg transition bag of dry dog food (gift) you must also purchase any Product from the Ivory Coat DRY DOG food ranges from participating retailers during the promotional period and redeem your Gift from the retailer by providing your original receipt for the purchase of the Product. The Gift is also subject to clause 3 and 4. This gift with purchase campaign does not apply to purchases of any other Ivory Coat food including Ivory Coat wet dog food, Ivory Coat frozen dog food, Ivory Coat dry cat food, Ivory Coat wet cat food or Ivory Coat frozen cat food products. Gifts are only available as long as the stock of products dedicated as Gifts (in each participating Retailer and Real Pet Food warehouse lasts. Subject to clause 4, you may claim one (1) Gift only per transaction of eligible Product, regardless of the number of purchased Products per transaction. Gifts are not transferable or exchangeable. Real Pet Food will only consider Gift claims made in accordance with these Terms and Conditions and will not accept any responsibility for late, lost or misdirected claims. Real Pet Food and its agencies and companies associated with this Campaign will take no responsibility for Gifts damaged, lost, or stolen in transit. All ancillary costs or requirements associated a Gift are your sole responsibility. Real Pet Food accepts no responsibility for any tax implications that may arise from a Gift. You should seek independent financial advice in relation to any tax payable in relation to the Gift. It is a condition of accepting the Gift that you must comply with all the conditions of use of the Gift and the Gift supplier’s requirements. Nothing in these Terms and Conditions limits, excludes, modifies or purports to limit, exclude or modify the statutory consumer guarantees under the Australian Competition and Consumer Act 2010 as well as any other implied warranties under the ASIC Act 2001 or similar consumer protection laws (Non-Excludable Guarantees). Except for any liability that cannot be excluded by law, including the Non-Excludable Guarantees, Real Pet Food (including its respective officers, employees and agents) excludes all liability (including negligence) for any personal injury or any loss or damage (including loss of opportunity), whether direct, indirect, special or consequential, arising in any way out of or in relation to a Gift or this Campaign. Except for any liability that cannot be excluded by law, including the Non-Excludable Guarantees, Real Pet Food (including its respective officers, employees and agents) is not responsible, and excludes all liability (including negligence) for any personal injury or any loss or damage (including loss of opportunity), whether direct, indirect, special or consequential, arising in any way out of or in relation to: (a) any technical difficulties or equipment malfunction (whether or not under Real Pet Food’s control); (b) any theft, unauthorised access or third party interference; (c) any Gift claim that is late, lost, altered, damaged or misdirected (whether or not after its receipt by Real Pet Food) due to any reason beyond Real Pet Food’s reasonable control; (d) any tax liability you incur; or (e) use of a Gift. Real Pet Food collects personal information in order to conduct this Campaign and may, for this purpose, disclose such information to third parties, including but not limited to agents, contractors, service providers and, as required, to regulatory authorities. It is a condition of participation that you provide the personal information requested and consent to the use of your personal information as specified in these Terms and Conditions. If you do not provide the information and consent required, your Gift claim will be invalid. Real Pet Food may, for an indefinite period, use the information for promotional, marketing, publicity, research and profiling purposes, including sending you electronic messages or telephoning you. You may opt out of receiving further communications of this nature from Real Pet Food by contacting Real Pet Food. You should direct any request to access, update or correct information by writing to the Privacy Officer at Real Pet Food’s address set out in clause 1. Real Pet Food will collect and store all personal information in accordance with all applicable laws as well as its privacy policy, available at Privacy Policy (
Ivory Coat - High Quality, Australian Made Products

Ivory Coat - High Quality, Australian Made Products

Ivory Coat offers your pet Australian Natural Health™ in every meal. With Real Australian Meat and Superfoods as a source of natural antioxidants, Ivory Coat new range contains natural prebiotics for digestive health, added Omega 3 & 6 to help support healthy skin & coat, and yucca for stool odour control. And as always, no added artificial colours, flavours, or preservatives. We have invested in innovative technology and transitioned the manufacturing of Ivory Coat dry foods to our world-class manufacturing facility in Dubbo NSW. Knowing how much dogs and cats love the taste and nutrition of meat, Ivory Coat now contains Australian meat in our kibble, making it a delicious and enticing dry food your pet is sure to love! Along with contemporary new-look packaging, we have made some changes to ingredients as well as how the listings appear on our product labelling. Our new range continues to be developed by our skilled Research and Development team who formulate recipes specific to the needs of pets according to their life-stage and breed, based on the latest AAFCO (Association of American Feed Control Officials) guidelines on nutrition and ingredients. So, what have we changed and what does this mean for your pet? Ivory Coat has invested in innovative technology We’ve moved to our world-class manufacturing facility in Dubbo You can find our contemporary new packaging on shelf now Our new range has been formulated by skilled Research and Development team Our new recipes are developed based on the AAFCO (Association of American Feed Control Officials) guidelines on nutrition and ingredients. Feed your sensitive pet with confidence with Ivory Coat's specifically formulated products. As always, our Grain Free Chicken formula contains only poultry protein, with Australian chicken as the #1 source; and our Grain Free Salmon & Ocean Fish is still poultry free.  


IVORY COAT RANGE 2022 Australian Natural Health(TM) for your best mate. And ... it's about to get even better. Coming soon to all good Pet Specialty retailers from April 2022. Naturally Nutritious. Naturally Australian. And Aussie Meat as the #1 ingredient. Only the best Australian made food for your best mate.
we take great pride in our high quality, Australian-made products, which are now showcased all over the world.


View Now


We are available Monday to Friday to answer any of your questions.

1800 732 573

Subscribe to our newsletter

Promotions, new products and sales. Directly to your inbox.