THE BENEFITS OF NATURAL INGREDIENTS FOR BALANCED PET HEALTH
You are what you eat. And the same is true for our pets. So it is important to know what they are eating is good for them. That’s the benefit of choosing natural foods. Natural foods contain ingredients that are in their natural state. Natural ingredients are those that have come directly from plants, animals or from the earth, not what has been chemically created or modified in a laboratory. Each ingredient has its own unique combination and levels of essential nutrients.
When creating our high quality delicious recipes, the ingredients in IVORY COAT have been specifically chosen with health, safety and nutrition in mind for your pet, and every ingredient has a role to play in your pet’s favourite IVORY COAT product. Ingredient purpose and ingredient integrity are integral parts of our IVORY COAT philosophy. Every ingredient that has been added is there with the pet in mind. Artificial colours, flavours and preservatives do not fit in the design fundamentals and therefore you will not see them in the ingredient list. When necessary, vitamin, minerals and other trace nutrients may need to be added to ensure all our products are nutritionally Complete and Balanced for the intended lifestage of your pet. Meaning, IVORY COAT is all you need to feed each day for your pet to thrive.
INGREDENT PURPOSE AND INGREDIENT INTEGRITY ARE PARTS OF OUR IVORY COAT PHILOSOPHY.
FOR DOGS SENSITIVE TO NATURAL GRAINS
GRAIN FREE FOOD
Just like us, some dogs may be more sensitive than others when it comes to certain ingredients – even natural grains.
Examples of grains include gluten-free varieties such as corn, oats and rice, as well as grains with gluten, such as barley, rye, spelt and wheat. It’s why, at Ivory Coat, we provide you with options. As well as our wholegrain dog food varieties, we also offer a range of dog food that contains absolutely no grains – not even wholegrains.
WHY IVORY COAT GRAIN FREE PET FOOD?
Every pet is different, and grain-free pet food can be of benefit for dogs who may not feel their best when eating foods containing grain. If you’re concerned that your dog is intolerant to grains for any reason, it’s important to talk with your vet first, and potentially, choose grain free pet food options.
Ivory Coat’s grain free range includes absolutely no added grains. Instead, all of our recipes use a combination of meat and vegetables, with added vitamins, minerals and other trace nutrients for complete and balanced daily nutrition. Our grain free products are higher in protein compared with our wholegrain products and are formulated to provide your dog with all the sustenance and nutrition it needs every day.
NUTRIENT-DENSE AND UN-REFINED
Wholegrains can be considered nutritious for dogs. They provide fibre, which can be of great benefit to a dog’s digestive system, gut health and ability to absorb nutrients from other food. The combination of protein and complex carbohydrates in wholegrains can also provide slow-release energy, help dogs feel “full” for longer, and the nutrients in wholegrains contribute towards what dogs require for a complete and balanced diet.
WHY IVORY COAT WHOLEGRAIN
Nutrient-dense and un-refined natural grains.
Un-refined wholegrains come with every part of the grain – the bran, endosperm and germ, each of which contributes important nutrition. The endosperm is the food supply for a grain’s germ, and so has a high level of starchy carbohydrates and protein, and the germ is the embryo of the grain and contains essential fatty acids, vitamin E, B vitamins and minerals. The bran, or the grain’s hard protective outer shell, is high in fibre, vitamins and minerals. For this reason, wholegrains like brown rice are more nutritious than refined grains, like white rice, which have the bran and the germ removed.
You’ll only find nutritious wholegrains in Ivory Coat’s Holistic Nutrition pet food – like brown rice and oats. Their fibre, vitamins, minerals, essential fatty acids and protein ensures that every option within the Ivory Coat wholegrain range provides a complete and balanced meal option for your dog.
WORLD CLASS PRODUCTION & FOOD SAFETY
Natural Nutrition Philosophy
Aussie Meat is our #1 Ingredient. We only source our meat from our approved and reputable, licensed Australian ingredient suppliers. Our Ivory Coat products only contain meat sourced from Australian animals that have been deemed fit for human consumption and processed in a human grade facility prior to being supplied to us or prior to being processed into a dry meat meal format
Our suppliers meat processing facilities are compliant to the standards that are regulated by the Australian Meat Authority
We source all Ivory Coat raw materials as close to our manufacturing facilities as possible, to ensure guaranteed freshness and quality:
Beef and Lamb are pasture-raised.
Kangaroo is considered free-range.
Chicken is derived from healthy young barn-raised birds raised for the human meat consumption.
Our Salmon & Ocean Fish are caught in Australian waters
PET NUTRITION EXPERTISE
Like you, we care about what goes into your pet’s food – we feed our pets Ivory Coat too!
Our talented team of pet food scientists and animal nutritionists lead the development and research of all our Ivory Coat foods. We take pride in providing the most advanced, safe & natural products in the industry. Pet nutrition and health is a complex and serious industry. That’s why we employ and work with pet food experts to deliver proven and trusted pet food formulas.
Together we make sure your pet gets the best Australian Natural Health(TM) nutrition they deserve, using the best selected natural ingredients for Pets as Healthy as You
WHEN IT COMES TO PET NUTRITION, AGE & SIZE MATTERS
Which is why we develop every Ivory Coat recipe to deliver the complete and balanced nutrition* that your pet needs to thrive at every stage of life.
Our Natural pet food is developed by our skilled Research and Development team that formulate recipes specific needs of pets according the lifestage and breed, using all Australian meat and natural superfoods with proven benefits to deliver a range of products with the specific nutritional requirements of your pet, all with superior digestibility and high palatability (which means they taste great!) Ivory Coat has a range of flavours to meet every pet want & need.
Our foods are crafted with premium animal ingredients balanced with fruit and vegetables to ensure your pet lives a full and healthy life as a happy member of your family.
Every IVORY COAT Recipe includes:
Quality Australian meat
Vegetables, fruit, & natural superfoods
Added vitamins and minerals, natural preservatives and probiotics
Our recipes NEVER INCLUDE:
Artificial flavours, colours, or preservatives
Soy, corn or wheat or wheat gluten is never used
With a variety of options and ingredients, including superfoods, Grain free or Brown Rice and probiotics in select formulas, you can choose the diet most appropriate for your dog or cat’s health needs and stage in life.
BENEFITS OF MIXED FEEDING
Just like us, our pets can get a bored with the same food day after day. Many of us want to provide variety for our pets, but with so many options available, it can be hard to know exactly what to feed your pet, and which products offer the best flavour and nutrition.
One way to offer variety is through mixed feeding, which is the practice of combining multiple formats in your pets meal such as wet and dry dog foods.
While every pet is different and will enjoy different flavours and combinations, when practicing mixed feeding, make sure you follow the recommended feeding guidelines on the packs to make sure your pet is fed the right amount.
If your pet is new to wet pet food, make sure you introduce it into their diet gradually over the course of a week. It’s recommended you start out by replacing 25% of your pet’s normal food, then move to 50%, then 75%, over the week for optimal digestion.
WORLD CLASS PRODUCTION & FOOD SAFETY
Our food safety systems ensure your pet food is the highest quality. Our Quality Assurance & testing procedures begin from the moment ingredients are sourced from suppliers and continue through to packaging and beyond so that your pet’s food is safe and in its very best condition when you are feeding.
It All starts with good ingredient selection from trusted meat processors farms and suppliers. And then world class quality control.
Ivory Coat use an approved supplier system and incorporate a HACCP based raw material sampling plan for all of our raw materials whereby the product is assessed against its approved specification. Throughout the manufacturing process our quality teams are continually checking and inspecting
The accurate measuring of raw material quantities ensuring adherence versus recipe.
- Recording of recipe ingredients through batch records, and of finished product pallets and their destinations to ensure traceability.
- Carefully controlled processing temperatures and times.
- Regular sampling and testing of finished products to ensure minimum weights and packaging integrity are maintained which may include continuous monitoring through cameras, metal detectors, magnets or x-rays.
- Ensuring key food safety parameters are met.
- Nutritional testing to ensure compliance to our pack declarations.
- Batch Retention – every batch of Ivory Coat produced is kept in storage on site for future testing to ensure we can always address any future quality questions.
Ivory Coat is only produced in our own production sites that are certified to the GFSI recognised & SQF standard as minimum and incorporate world standard HACCP certified Quality & Process control Checks.
Ivory Coat & RPF is an active member of the Pet Food Industry Association of Australia (PFIAA) and supports the industry standard AS5812 2017 – Manufacturing and Marketing of Pet Food with representation across all levels of the association including the executive board while also liaising with local and export government departments.
The principal purpose for which the Association is established is to promote standards of excellence in the development of the Australian pet food industry.
The mission of the Association is to promote standards of excellence in the development of the pet food industry through:
consideration of the needs of pets and the community;
active promotion of the benefits of responsible pet ownership; and promotion of prepared pet food as the preferred method of pet nutrition and reinforced through establishment and self regulation of industry standards.
Advocating for a regulated standard of pet food manufacturing & marketing