Corn or Corn Meal

Most commonly found in imported American pet foods, corn is an inferior protein source and of only moderate nutritional value. It is used primarily as a filler in pet food and is appealing to manufacturers simply due to the low cost of production.

Wheat

Wheat is used as an inexpensive protein source and filler in many pet foods.  It is chosen for its cost benefits to manufacturers, rather than any nutritional value. In many dogs, wheat has caused skin reactions and digestive, and other, issues.

Soy

Along with corn and wheat, soy is one of the most common allergens in companion animals. It is widely used in pet food as an inexpensive substitute for meat protein.

Dried Beet Pulp

Dried beet pulp is the leftover residue from the extraction of sugar from sugar beets in the production of table sugar. It is used as a filler. Note that the source of dried beet pulp is sugar beets, not red beets.

Animal Fat

Unlike "chicken fat" (which is a named animal source), un-named "animal fat", in many cases, is sourced from animals rejected for human consumption because they were presented for slaughter as dead, dying, diseased or disabled.

Meat Meal

This unnamed animal protein source is defined by AAFCO as follows: "Meat Meal consists of the rendered product from mammal tissues, exclusive of blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents, except in such amounts as may occur unavoidably in good processing practices."

Meat & Bone Meal

This is the rendered product from mammal tissues, including bone, exclusive of blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents, except in such amounts as may occur unavoidably in good processing practices.

Chemical Preservatives & Ethoxyquin

BHA (butylated hydroxytolulene) and BHT (butylated hydroxyanisole) are chemical preservatives. Often derived from petroleum, chemical preservatives are used to extend the shelf-life of the foods.

Ethoxyquin is used as a food preservative and a pesticide. In pet foods, it is typically found in meat and fish-based ingredients. Ethoxyquin is banned for human consumption because it is believed to cause cancer.

Artificial Colours

Artificial colours are synthetic, chemical dyes used to make food more appealing to the purchasing consumer.

Artificial Flavours

Artificial flavours are synthetic flavours used to make food more appealing to your companion.

Sweeteners & Sugar

Pet food should have no need for any type of caloric sweetener, such as cane sugar, high-fructose corn syrup, or corn syrup.