Wow, My 9month old Japanese Spitz absolutely devours this brand. No need to transitioning adding, although I did have a little remaining of the other brands. This brand has won the dogs taste-buds and I am very please to be supporting an Australian made brand. Price wise, similar to top premium brands. I usually feed half dry and the rest apple, cucumber, raw meat, lettuce, sweet potato, carrot, etc. Grain free, and no artificial preservative, colours or flavours.